For any app or service to successfully run an autoplay element, the video must either come without an audio track or with a muted attribute. Since then, Apple has made significant improvements to its playback and autoplay capabilities. Thus providing users with more control over the autoplay capabilities on individual websites. The main goal of these policies was to improve a user’s browsing experience by eliminating distractions and surprising media playbacks of unmuted content. You can check your own MEI navigating to the address chrome://media-engagement.Updates to the autoplay policies in Safari and Chrome could have significant implications for both advertisers and content providersĪs of September 2017, Safari 11 on macOS and iOS, as well as Chrome for Desktop and Mobile introduced a new auto-play policy.

If the score is high enough, it enables autoplay. It counts a ‘significant media playback’ as a time when a user watches an audio and video stream for more than 7 seconds in their active tab at a resolution of more than 200×140 pixels. Google Chrome measures how often a user interacts with media on any given site.

On desktop, the video’s Media Engagement Index (MEI) also comes into play. Any site that has been added to the home screen or installed as a PWA also has permission. It also allows autoplay with sound if the user has interacted with the domain, with a simple click on the webpage being enough. Though Chrome still disables some autoplay videos by default, it’s far from all of them and is dependent on its autoplay policies.įirst, the browser enables autoplay without sound at all times, even if you’re on a metered connection.

is primarily an advertiser and owns the world’s largest video site, so it soon went back on that decision.Īs well as removing the stop autoplay videos setting, Google removed the developer flags, meaning many older guides no longer work. Google Chrome used to have a disable autoplay videos setting to address this, but Alphabet Inc. When you visit a site, they start, using your bandwidth and potentially interrupting your music or other media. Almost everyone who uses the internet is familiar with the frustration of auto-playing videos.

Chrome autoplay video disable